Meet Red
Founder · Artist · Chemist · Rebel
20+ years in beauty · Las Vegas, NV
Michelle “Red” is the fearless force behind Red’s Beauty Ink LLC in Las Vegas — a licensed PMU artist, tattooist, and cosmetic chemist with 20+ years in beauty. After rebuilding her life following profound personal loss, she channeled her passion into a brand built on resilience, radical self-love, and unapologetic expression.
She creates RedInk Cosmetics, a vegan, cruelty-free line of bold lashes, eyeshadows, lips, and more — plus Ink Armor aftercare for flawless healing. Every product is personally tested, every formula crafted with intention.
Radical Self-Love
Beauty isn't about fitting in. It's about owning exactly who you are, unapologetically.
Body Diversity
Every skin tone, every body, every story deserves to feel seen and celebrated.
Ink It Forward
A portion of every sale goes toward the Make-A-Wish Foundation. Beauty with purpose.
Family-Centered
This brand was built for family — from Red's children to yours. Every product carries that love.
Corrective Expertise
Red specializes in fixing what others got wrong. Corrective PMU is a calling, not just a service.
Vegan & Cruelty-Free
No animals harmed. Ever. Our formulas are plant-based and tested only by Red herself.